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Life in the Fast Lane | Tiger Co at Monaco Grand Prix 2017/18

With the iconic 2021 Monaco Grand Prix Race commencing soon, we thought there would be no better time to reflect upon our previous work at the event. Home to the 250th F1 race for Red Bull Racing in 2018, each year this principality plays host to one of the most prestigious spectacles on earth: The Monaco Grand Prix. Arguably the most significant event in the F1 Calendar, this glamorous affair is lavished with luxury. From the finest foods, to the sexiest supercars, there was no more righteous way to mark the occasion than for luxury yachts to play the role of public transport.

In May 2017/18, Tiger Co had the absolute pleasure of heading up the videography and photography for Sunseeker, who were the official tender partner for fierce Red Bull Racing Team. When we look back on this crazy four-day event, it was an incredibly surreal experience, considering Tiger Co was a freshly blossoming business.

During this event, it typically seems an impossible task to wave down a cab to leave Monaco for dinner. So, complying with their extravagant nature, Sunseeker went above and beyond by providing seven breathtaking Sport Yachts to ferry Red Bull Racing, VIP Guests and Sponsors. Branded, deck to hull, and raring to go, we captured these stunning yachts as they convoyed from the heart of Monaco, to the southernmost ward in the Principality, Fontvieille, along to the seaside village on the French Riviera, Beaulieu-sur-Mer.

An undeniable affiliation. The natural synergy between the Sunseeker Family and Red Bull Racing Team echoed a vibrancy which turned heads throughout the whole event. As the highlight of the fleet, the brand-new Sunseeker Predator 50, stole the limelight, showcasing her sleek lines and distinctive Sunseeker style. Her unrivalled style sophistication was further complimented by the globally recognised Red Bull decals which dressed her. This beauty was the jewel of Monaco harbour, radiating an alluring charm.

As a brand, this is one of our most memorable career highlights. Being given the privilege to encapsulate the exuberant energy of two huge global brands, is an experience that we will never forget.

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